100 Proof provides end-to-end solutions for brand owners with:
- Registrations, licenses and clearances: to import and distribute imported beverages legally.
- Sales planning and forecasting: basis market analysis, category understanding and competition suggesting long term and short term plans.
- Distribution network: selection and appointing distributors basis their strengths, competence, network and their willingness to support and push the brand.
- Sales: servicing teams working with the distributor to generate orders and perform B2B functions enabling the success of the brands.
- Marketing and promotion/Demand creation: acting as marketer, adapting and executing global brand strategy in India. Working with various external agencies handling advertising, campaigns, events, promotions, channel marketing, media relations and digital marketing.