100 Proof is an importer and marketer of premium beverage brands in India.
The company works as partner and brand custodian rather than a mere distributor for international brands imported into India or bottled and marketed in India under license. The company, with its liquid culture approach, enhances perceptions, develops sales and creates sustainable value for brands. With an operational bandwidth covering major markets of the country, 100 Proof penetrates through retail, horeca, travel retail and duty free segments.
The company also acts as a dedicated marketing agency for the imported beverages segment. Multi-cultural, fine-tuned connoisseurs of local markets and abreast of current trends, our team ensures that brands and products remain subtly attuned to local drinking habits. 100 Proof bridges the gap and works with partners to choose the right way to localize.